OCTOBER 28 . 2:50 PM TO 5:50 PM
AN ENTIRE TRACK DEDICATED TO THE DAIRY MARKET
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On the afternoon of October 28, the MilkPoint Mercado Forum takes its place within the Dairy Vision agenda for a close look at what's moving the dairy world - from the global and Brazilian scenario, to consumer behavior and the outlook for 2027.
GLOBAL SCENARIO
BRAZILIAN MARKET
CONSUMPTION
OUTLOOK FOR 2027
Strategic Positioning and Market Vision
Dairy Vision 2026 goes beyond a traditional conference. It's a curated environment for high-impact decisions, where leaders from Brazil and around the world come together to anticipate trends, sharpen decisions, and put the industry one step ahead.
On October 27-28, at the Bourbon Resort in Atibaia/SP, executives and specialists will discuss consumption, strategy, innovation, and the long-term positioning of dairy.
This edition also introduces a new addition: a dedicated segment for the MilkPoint Market Forum, offering in-depth insight into pricing, risk, and scenarios — connecting global trends to the decisions that move the Brazilian market.
+500
Participating executives
11
Editions held
26
Years transforming the dairy industry
What's New in 2026
Bourbon Resort
Nestled among the mountains and green spaces of Atibaia/SP, Bourbon Resort offers complete infrastructure...
Bourbon Resort
Nestled among the mountains and green spaces of Atibaia/SP, Bourbon Resort offers complete leisure, spa, and event infrastructure — the ideal setting for two days of strategic immersion away from the daily routine.
Rod. Fernão Dias, Km 37.5 — Atibaia/SP
Dairy Vision Awards
Official recognition for the companies and leaders redefining quality standards...
Dairy Vision Awards
Official recognition for the companies and leaders redefining quality, innovation, and impact standards in the Brazilian dairy industry. 8 categories. A specialized jury. The ceremony the industry has been waiting for.
Cheese of the Year · Fluid Milk of the Year · Yogurt & Dairy Beverages · Ice Cream & Desserts · ESG & Sustainability · Technological Innovation · Marketing & Branding · Startup of the Year
Executive Forum
An exclusive segment dedicated to an in-depth look at dairy market scenarios.
Executive Forum
An exclusive segment dedicated to an in-depth look at dairy market scenarios. Analysis of global trends, consumer behavior, and competitive scenarios connected to the decisions that impact Brazilian business.
Executive Access
Limited spots to ensure networking quality
First Batch - Until 9/10/2026
Confirmed Speakers
Global leaders and corporate strategy specialists.
Adriano Torres
André Rappa
Diogo Toledo
Marcelo Costa Martins
Mariza Sant'Ana
Program
Two days of strategic content focused on value creation and market intelligence.
Registration and Welcome Coffee
Opening
CEOs' Forum: the moment of truth
Arla Foods Space
What is the current situation in the United States, Europe, and New Zealand, and what are the strategies of major multinationals?
Questions and discussion
Roundtable: How can the sector help the regulatory environment with a view to innovation?
Lunch, Expo, and Networking
The appetite economy: how the popularization of GLP-1s could transform consumption in Brazil
Stop selling "milk": a playbook for moving beyond commodities and capturing value in Brazil
Tetra Pak Space
To be determined
Questions and Discussion
Milk Break, Expo, and Networking
Strategic Context for Foodservice through 2027 and Key Future Trends in the Sector
dsm-firmenich Space
Collaborative Supply Chain - Savencia & ZAMP Case Study
Questions and Discussion
Dairy Vision Awards, Cocktail and Networking
Collabs: the case of +Mu and Scala
Challenges and opportunities for the buffalo dairy market in Brazil
Convenience and nutrition: cheese snacks gain ground
Novonesis Space
Questions and Discussion
Milk Break, Expo, and Networking
Keynote Speaker: Applied AI - what is already changing in traditional businesses
Agrana Space
Success story: how can companies become AI-first?
Questions and Discussion
Lunch, Expo, and Networking
The New Global Protein Geography: GLP-1, Functional Foods, and New Dynamics of Supply, Demand, and Product Innovation
Changes in the global dairy market and effects on the local market: what to watch?
Nutrifont Space
Trends for the Brazilian milk market
Dairy consumption in Brazil: the current situation and outlook for 2027
Questions and Discussion
Closing
