Dairy back in the spotlight?

Dairy Vision 2025

After a period of pressure and questioning, dairy is reclaiming its place in the spotlight. In Brazil, we are seeing clear signs of demand recovery, driven by a renewed appreciation for nutrition and shifts in consumer habits. On the global stage, inspiring cases of fluid milk innovation are emerging—such as DFA’s 50/50 and the success of Coca-Cola’s Fairlife, a brand that repositions milk as a premium and functional product.

Meanwhile, plant-based alternatives have yet to deliver on their promises in terms of taste, nutrition, and even sustainability. So-called “lab-grown milks” also remain largely in the realm of promise, not market reality.

On the environmental front—one of the key points of criticism toward livestock farming—the dairy sector is beginning to build a solid and positive narrative. Initiatives such as the World Without Cows documentary, the programs led by SAI Platform, and the consistent work of the Global Dairy Platform are showing that it is possible to produce milk responsibly while making environmental progress.

We are at the threshold of a new era. Dairy is returning to the center of the conversation—not just as food, but as a symbol of innovation, nutrition, and sustainability.

It is in this context that we structure Dairy Vision 2025, with a strong focus on innovation, emerging technologies, and strategic paths for the Brazilian dairy supply chain.

Over two immersive days, we offer the highest-level content, bringing together cutting-edge topics and renowned speakers from Brazil and around the world—making Dairy Vision one of the most relevant strategic and trend-focused events in the dairy sector today.

In addition to a top-tier agenda, Dairy Vision is a high-level gathering where networking lives up to its name. The industry's key players, changemakers, and future shapers are all there.

We have a date in Campinas, on November 11 and 12. Together, we’ll explore the major changes in the dairy chain to identify the many opportunities that lie ahead.

And yes—they do exist. It’s up to us to recognize them and shape competitive strategies for the future.